Online retailer Amazon has launched Amazon Unbox, a service allowing users to purchase and download movies and video content. The service is only compatible with Microsoft Windows XP: if you’re a Mac or iPod user, stay tuned for Apple’s video-on-demand service, rumoured to be appearing on September 12th 2006.

The battle for supremacy in this emerging market is sure to be bitterly fought. Apple’s overwhelming dominance in the sale of digital music has yet to experience a serious challenge; it remains to be seen whether they can emulate this success with movies.

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