ClickTale is an intriguing website statistics and monitoring service which creates movies of users’ individual browsing session. Every mouse movement, click and keystroke is recorded for future playback.
This service will be of great value to many websites, particularly online retailers: seeing how customers browse and interact with their stores will enable them to maximise revenues by making site optimisations based on user behaviour. ClickTale also promises to revolutionise accessibility testing: rather than blindly applying best practise methods and hoping for the best, developers will be able to analyse user sessions to identify usability issues.
Of course, like every good web2.0 service, ClickTale is running a closed beta, but if it does deliver as promised it’s sure to win many admirers.