Domino’s takes UGC to a new level

Domino’s “Big Fantastic Deal” is a cracking idea! Users can build their own custom pizza, and, when happy with it, proceed to name their creation and submit it to the BFD gallery for other users to purchase.

I’m sure they’ll have a robust swear filter in place, but there must be countless opportunities for ordering dubiously named pizzas. Anyone for a slice of “Grandpa’s Creamy Laminate?”



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