Many content providers have been embedding access and management tools to protect their rights and, for example, prevent illegal copying. We believe that they should be able to continue to protect their content in this way.
However, the government does concede that:
It is clear though that the needs and rights of consumers must also be carefully safeguarded. It is reasonable for consumers to be informed what is actually being offered for sale, for example, and how and where the purchaser will be able to use the product, and any restrictions applied.
You can read more on the story at CNET.