Google have launched Google Image Labeler, a “game” created to help improve the quality of search results returned by Google Images.

It’s an intriguing concept: upon login, players are randomly paired and given 90 seconds in which to suggest keywords for a series of images. Points are scored when users suggest the same word.

Google’s objective is to use the data generated by this game to improve their search technology using human intelligence. Full credit to them: they’ve conjured up a strangely compelling game which will encourage an army of people to provide this valuable information for free!

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