Forecasts in July this year predicted MySpace membership numbers would reach the 100 million mark by the autumn. Well guess what? It’s happened already according to an article in NMA today.
The rapid increase in subscribers and visitors alike culminated earlier this year in News Corps‘ acquisition of Intermix Media, the site’s owner. With the additional commercial weight of Rupert Murdoch behind them, it seemed certain that MySpace would dominate the social site market, and the recent $900m deal beween News Corp and Google, which followed the staggering statistic that MySpace supplies 8.2% of Google’s traffic, seems likely to further cement their position at the top of the community charts.
In the face of this fearsome opposition, is there any hope for smaller rivals to grow and prosper on the web?