The results of a survey conducted by Click Forensics suggests that more than 1 in 10 clicks on online ads is fraudulent. The latest figure of 14.1% is an increase on the previous estimated figure of 13.7 percent three months ago.
These figures are certain to alarm online advertisers, who spend countless millions building brands online. Whilst most major search engines are willing to refund those who can verify that bogus click-throughs have occurred, the burden of proof lies with the advertisers.
