Ah, the Rubik’s Cube – possibly the most frustrating puzzle/toy/gadet/thing ever invented. Few people are blessed with the patience to complete one, discounting those, like myself, that opt for the “peel the stickers off and rearrange them” method.

Ad agency DDB New Zealand cleverly plays on the themes of time and patience in Rubik’s new campaign.

Rubiks1
Rubiks2

Related Posts