Include Digital has recently partnered above-the-line agency King to launch a website for Swedish supermarket ICA.
The website, which launched on 2nd January, is an integral part of ICA’s cross-media healthy living campaign and features an interactive calendar of exercise programmes accompanied by a recipe book of healthy versions of popular Swedish dishes.
Swedish visitors are also encouraged to enter details of their New Year’s resolutions for submission to an SMS gateway. In return, they receive regular text message reminders of their good intentions, an added incentive for the weaker-willed amongst us to stick with it!
