With viewing figures for our most recent email marketing campaign hot off the server, all indications point to it being a success.
Carried out on behalf of FremantleMedia’s Archive Sales division, the drive aimed to raise awareness of the division’s presence at the Sunny Side of the Doc international film market and targeted a database of over 1200 industry professionals. The campaign encouraged recipients to arrange an appointment during the festival to speak with one of Archive Sales’ representatives. It represented the first time the division had commissioned the design and production of a tracked HTML marketing email.
“Our sales representatives attending Sunny Side this year enjoyed their busiest schedule in years” said Business Development Executive Sam Partner. He continued “We’re very pleased with the results of our first fully-featured email marketing campaign and look forward to developing a long-term partnership with Include Digital.”
The mailout was administered by Include Digital’s bespoke email sending and tracking tool. The tool automatically inserts unique tracking links into the HTML, sends the email and logs user interaction. The usage figures were collated into a final campaign report.
