Amazon have announced their intention to launch an MP3 music download store. The site will offer millions of songs, all of which will be available as DRM-free MP3 files.
Jeff Bezos, Amazon.com founder and CEO says:
“Our MP3-only strategy means all the music that customers buy on Amazon is always DRM-free and plays on any device. We’re excited to have EMI joining us in this effort and look forward to offering our customers MP3s from amazing artists like Coldplay, Norah Jones and Joss Stone.”
If Amazon prices its offering competitively it is sure to pose a serious challenge to the market leader, Apple’s iTunes store. Other DRM-free music sites such as eMusic have proven popular, so there’s no reason why Amazon won’t be able to make a serious dent in iTunes’ market share.