Include Digital has recently partnered above-the-line agency King to launch a website for Swedish supermarket ICA.

The website, which launched on 2nd January, is an integral part of ICA’s cross-media healthy living campaign and features an interactive calendar of exercise programmes accompanied by a recipe book of healthy versions of popular Swedish dishes.

Swedish visitors are also encouraged to enter details of their New Year’s resolutions for submission to an SMS gateway. In return, they receive regular text message reminders of their good intentions, an added incentive for the weaker-willed amongst us to stick with it!

http://www.ica.se/gottnyttliv

Include Digital, in collaboration with design agency Mook, have recently completed work on a CD-Rom for The Sunday Times.

Distributed with the newspaper on Sunday 19th November, Parent Power is the definitive guide to UK schools in the both the state and independent sectors. More than 2,250 of the top schools are profiled and ranked according to their latest exam performance. The CD-Rom is fully searchable via a wide range of criteria, allowing users to find details on the best schools in their chosen area.

Click the images below to view larger screenshots of the CD-Rom:

Include Digital are proud to announce that we have been retained by FremantleMedia to design and build a series of branded HTML emails. The six newsletter emails will allow Fremantle Archive Sales to keep clients informed of company and industry news whilst continuing to strengthen their profile in the market place.

The partnership has formed following the successful Sunny Side of the Doc email campaign earlier this year which saw Fremantle Archive Sales enjoying their busiest festival ever.

The emails themselves will be sent using Inbox Ally, Include Digital’s bespoke email system. The tool automates the process of inserting unique tracking links and provides comprehensive usage statistics that can be used to analyse the success of each communication in real-world terms.

The initial email is due to launch in early December.

Include Digital, in colloboration with SOUK Response, have completed work on a Flash tour showcasing the features and benefits of mymarket’s online ordering and fulfilment application.

Provided as an alternative to the existing HTML tour, the aim of the Flash version was to highlight the key advantages of using the online service over more traditional ordering methods.

We’re currently working on a new web presence for Heavenly, scheduled for launch in October.

With viewing figures for our most recent email marketing campaign hot off the server, all indications point to it being a success.

Carried out on behalf of FremantleMedia’s Archive Sales division, the drive aimed to raise awareness of the division’s presence at the Sunny Side of the Doc international film market and targeted a database of over 1200 industry professionals. The campaign encouraged recipients to arrange an appointment during the festival to speak with one of Archive Sales’ representatives. It represented the first time the division had commissioned the design and production of a tracked HTML marketing email.

“Our sales representatives attending Sunny Side this year enjoyed their busiest schedule in years” said Business Development Executive Sam Partner. He continued “We’re very pleased with the results of our first fully-featured email marketing campaign and look forward to developing a long-term partnership with Include Digital.”

The mailout was administered by Include Digital’s bespoke email sending and tracking tool. The tool automatically inserts unique tracking links into the HTML, sends the email and logs user interaction. The usage figures were collated into a final campaign report.